An effective domain name
can help to brand your site. It can also communicate to your customers the types
of products you sell online. An easy to remember domain that describes your services
should be the goal of every site owner. Here are some techniques that you can
use to create the best domain name for your company.
Describe
your products or services One way to come up with an effective domain name
is to describe your product or services. Write down every word or phrase that
comes to mind when you think of your product or service. The easiest way is to
keep writing for two to five minutes without stopping. It’s a creative writing
technique that can yield a huge cache of keywords that you can plug into any registration
application until you find a domain name that fits. This technique is effective,
quick and free.
English has a large vocabulary list The English language
has one of the largest vocabulary lists in the world. If you can’t find a way
to describe a product or service, take a break, come back in a few minutes and
try again. Try to see how many different ways you can say the same thing. You
already have access to the vocabulary list and ideally you will know your product
or service better than anyone else. Pretend that you’re describing it to a friend
and in a few minutes you will have a long list of words that you can use as your
domain name.
Most short words are taken Yes, many of the shorter words
such as “men”, “women” and “book” are taken. In today’s marketplace, you can’t
rely on such generic terms to bring in traffic. An effective, memorable domain
name must go beyond being a novelty to being an asset that helps customers remember
your site and your product. Try putting two or three words together. This will
make it easier for them to come back to your site and make a purchase.
Brainstorm
your way to a great domain name Brainstorming is the only way to get a good
domain name. Whether you write, use a name generation software, a dictionary or
try random words, it’s your creative approach that will give you quality results
in less time.
Here are 4 easy domain name generation ideas: 1.Write
about the product(s) that you plan to sell 2.Write about the topic or theme
of your site 3.Write about the type of customers you want to visit your site 4.Start
with one word descriptions and then add secondary words until your get an effective
word or phrase that you register as your domain name.
Check out your competitor’s
websites. Are they using words that fall into a specific category like product
names, rhyming words, or names of cities? These can all give you clues about what
types of words and descriptions that make the best domain names for your type
of service. It can also give you some clues into what works best with customers
and search engines. In this case, you don’t have to reinvent the wheel, you just
tweak it a bit to get better results.
You’ll also have words for your Search
Engine Marketing Campaign The cool thing about this technique is that it will
also help you to generate a list of words that you can use later on as part of
your search engine optimization campaign. Whether you plan to do this on your
own or through a Pay-Per-Click service,
you will be ahead of the game with a long list of keywords to choose from.
