Do It Yourself SEO? Part 2

(This is 2nd part of the article: Do It Yourself SEO Part 1) 

You have taken that first critical step, overcome the strenuous mental challenge of “can I do SEO by myself or not?” Here comes the even more grueling follow up – actually going through with Do It Yourself SEO. Since you have come this far, there is no need to turn back. Knowing how to correctly practice SEO is your new mission.The overall key to SEO is understanding the functions of a search engine. You must realize that they operate by the almighty dollar, and high ranking can be purchased for the right price. Some of them will only list advertisements or placements that have been purchased, leaving you out of the mix regardless of your highly relative content and SEO strategies. Understanding these facts will keep you from becoming discouraged while devising other tactics to prevail at Do It Yourself SEO.

The key is….keywords!

In our DIY SEO Part I, we talked about the optimal keyword density formula. Effective content for SEO all breaks down to keywords. However, how do you determine which keywords are best suited for your website? It has been demonstrated that as little as four simple keywords can give you a high ranking in the search engine. Chances of positive ranking can be maximized by placing keywords in product descriptions, meta-tags, and image codes.

Use keywords aimed at your intended audience. Imagine yourself in their shoes; what keywords would they be typing into the search engine box to find you? For example, if you specifically sell wholesale fragrance oils, then you would want target keywords such as “fragrance supplier” or “fragrance oil manufacturer” then general consumer keywords like “perfume.” Focus your keywords on the psychology of your target audience, and you will be able to drive high-value traffic into your website.

Monitor and adjust. Many websites begin with a PPC campaign that targets certain keywords. You can easily determine the effectiveness and ROI on certain keywords by monitoring your campaigns closely; this will reveal which keywords will be effective for your overall strategy.

Don’t overuse keywords. Knowing the right balance of keyword distribution and relevant balance is critical to your website’s SEO. You should evenly distribute your keywords (with a 3 – 5% per page density) throughout each page, as well as the throughout your entire website. Even distribution allows the search engine algorithms to conclude that you are a relevant site, thus increasing your indexing rankings.

Keyword density advances to LSI. Above and beyond the standard 3% to 5% keyword density is the importance of understanding latent semantic indexing, also known as LSI. As the search engine algorithms become smarter in detecting our SEO strategies, they too change their formulations for rankings. One of the newer changes is their weight on LSI keywords, which ensures that content is not “stuffed” with keywords. What this means is that not only are the search engines counting your keywords, but they are also searching for naturally related words that would appear in an un-stuffed article. For example, if your main keyword is “bonsai plant,” then the search engines are looking for related words in your content, such as “Japanese bonsai,” “bonsai tree,” or “living bonsai.”

Imbedding keywords in alternative content. Beyond the content, you have an ability to imbedded keywords in other areas of your website, such as meta-tags, website titles, sub-page names, and image descriptions. If you are creative and use your keywords whenever you have an opportunity, you can further increase your SEO. In addition, you can further increase your SEO when you submit keyword-related content to article directories. The more backlinks your website has, the higher its relevancy rankings will be with the search engines. Therefore, if you write compelling, valuable keyword-enriched content and submit them to article directories, you can significantly increase your SEO and rankings.

SEO simply requires a little strategy…Do It Yourself SEO is very possible, and you have just taken the first step in optimizing your website without the expensive help of professionals. When you create a comprehensive keyword and linking strategy, you can significantly increase your search engine rankings, while saving yourself a great amount of money.

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