| Ecommerce website articles / website design articles |
Should You Remove Keywords With Low Click Through Rates?
by Linda Bustos
24 Jul 2008 at 8:00am
Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword’s relevance to ad text and landing page copy, click through rate influences a keyword’s “Quality Score.”
Every PPC campaign is [...]
Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data
by Jason Billingsley
23 Jul 2008 at 11:00am
Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding.
There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase [...]
Negative Keyword Research Tools & Tips
by Linda Bustos
22 Jul 2008 at 8:00am
Our last post covered tips on using Google’s free Keyword Tool and how to apply your keyword discoveries to various aspects of marketing: SEO, PPC, site usability and even email marketing.
As promised, today we’re going to dig deeper into negative keyword research. The tools we’ll cover are the Google Keyword Tool, Google [...]
The New Google Keyword Tool: How To Apply Keyword Research to Your Site
by Linda Bustos
21 Jul 2008 at 8:00am
By now you’ve probably heard the news, Google has made keyword search counts available to all through its Keyword Research Tool (before it only showed relative search volume in little green bars).
There are many free and paid keyword research tools out there, but until this announcement, none were able to provide Google-only data. But [...]
Bloggers Digest - 7/18/08
by Linda Bustos
18 Jul 2008 at 2:20pm
It’s exciting to be part of a growing blog…I must admit one of the first things I do in the morning is visit Get Elastic to check the Feedburner stats. So today was very exciting to see our subscriber count crack the 4,000 mark, making Get Elastic the most subscribed e-commerce blog in the [...]
Webinar Recap: Web Analytics Unleashed
by Linda Bustos
17 Jul 2008 at 2:30pm
We were thrilled to have Avinash Kaushik join us for 3 Things to Die For: Web Analytics Unleashed today. It was an information-packed hour with a brief question and answer period, but Avinash has a reputation for being very helpful answering questions via email and has invited you to get in touch with him to [...]
Saving Sales With Triggered Coupons
by Linda Bustos
16 Jul 2008 at 8:00am
Out of all the Internet Retailer Top 500, I’ve only found one that offers incentives to web surfers who look around without purchasing. When you close your browser tab or window, a pop-up chat window appears:
123Inkjets.com is using UpSellit.com’s SMARTagent product to re-engage visitors that exit prematurely from the site, the cart or a form. [...]
Bad Bad Bad Bad Ads Dont Make Me Feel So Good
by Linda Bustos
15 Jul 2008 at 8:00am
Running ads on your ecommerce website can be very confusing to customers, especially when it competes with the product image or resembles a customer service function like live chat.
*Shudder*
Tamara Adlin shares other examples of bad, bad, bad, bad ads on her blog, Corporate Underpants. And no, in this case bad does not mean [...]
Making Emails Enticing to Everyone
by Linda Bustos
14 Jul 2008 at 8:00am
As email marketers, we never know what mindset email recipients will be in at any given time. So a good idea is to design your copy and creative to speak to all personality types/buying modalities: competitive, spontaneous, methodical and humanistic. If this makes you go “hmmm?” make sure you check out our explanation [...]
Win 1 of 5 Signed Copies of Web Analytics: An Hour A Day!
by Linda Bustos
11 Jul 2008 at 11:54am
Just a friendly Friday reminder to reserve your spot for next Thursday’s webinar with Avinash Kaushik, 3 Things to Die For: Web Analytics Unleashed.
Response has been overwhelming and there are limited spaces. Again, this free, one hour class will include a time for questions with Avinash at the end, and every attendee is eligible to [...]
Bloggers Digest - 7/11/08
by Linda Bustos
11 Jul 2008 at 11:00am
Big day for Get Elastic today, Marketing Pilgrim announced that 8 Stupid Things Webmasters Do to Mess Up Their Analytics captured first prize in the 3rd Annual SEM Scholarship contest. Big thanks to all of you who supported me by checking out the article, blogging about it, Sphinning, Stumbling and socially-bookmarking it!
And [...]
Product Photography: How To Achieve The Ghost Mannequin Effect
by Linda Bustos
10 Jul 2008 at 8:00am
A conversation emerged out of the comments on last week’s post Can Product Images Improve Conversion? Showing Products in Context about how to achieve a “ghost” mannequin effect like these examples, where the body is filled out, you can see through the V-line but the mannequin is invisible.
As the post explained, showing products [...]
Book Review - Web Analytics: An Hour a Day by Avinash Kaushik
by Linda Bustos
9 Jul 2008 at 8:00am
Last Christmas, I picked myself up a copy of Avinash Kaushik’s Web Analytics: An Hour a Day. (I read about 50 marketing and ecommerce blog feeds each week, so it’s a real treat to read top-notch marketing material offline from time to time). And now with the warm and sunny weather, I’m finding myself [...]
Social Media Campaigns: When MySpace is Already TheirSpace
by Linda Bustos
8 Jul 2008 at 8:00am
Luxury retailer Cartier recently launched a MySpace presence for its Love by Cartier campaign. But it faces an interesting reputation management issue: since MySpace already has hundreds of profiles that use the name Cartier (it is a surname, after all).
If you type in “Cartier MySpace” in Google, this is what you get:
If [...]
Does Your Ecommerce Website Speak to Howsers?
by Linda Bustos
7 Jul 2008 at 8:00am
Say what?
Marketing Experiments has found the highest performing ecommerce sites address customer motivation, and most visitors are either “hunters” or “browsers”:
1. Hunters already know what they want. They want to find the product quickly and easily. Usable site search, navigation menus and filters are essential to convert hunters.
[...]
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While the goal of a business-type blog is to build interest in your product or service, there is a right way to go about it and a way that is sure to fail. Instead of trying to sell products in each of your posts, think about trying to open a dialogue with your customers. That brings up another point - if you are not 100% confident in your product or service then a blog is not for you.read more..
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| | | Drive Traffic To Your Site In 6 Easy Steps!
Site traffic is important for your website’s success. It determines the percentage of your site’s sales. Your site customers are products of your site’s traffic. Because of this, you need to drive more traffic to your site. Here are six easy steps to do it right!read more..
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If you’re looking for Internet marketing help you’ve come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business.read more..
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| | | The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?read more..
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