| Ecommerce website articles / website design articles |
Reducing Customer Anxiety About Products on Product Pages
by Linda Bustos
5 Jan 2009 at 5:11am
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Bloggers Digest 1/2/09
by Linda Bustos
2 Jan 2009 at 11:28am
If you?re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
Rand Fishkin’s 10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing is a phenomenal post based [...]
The Best of Get Elastic: 2008
by Linda Bustos
31 Dec 2008 at 5:07am
It’s the end of an exciting year for Get Elastic. Thank you to all our readers who have subscribed, forwarded, Tweeted posts and voted for Get Elastic in various contests. Happy New Year to you all, and if you’re a new reader, here’s a recap of the best of Get Elastic, 2008!
January
Webinar:
12 Things [...]
Amazon Ditches Better Together for Bundles
by Linda Bustos
30 Dec 2008 at 2:23pm
Get Elastic reader and ecommerce blogger Scott Wilson (aka That Software Guy, The Cart Blog and @thatsoftwareguy) informed me today of a new merchandising tactic on Amazon. It appears Amazon has replaced its “Better Together” cross-sells with bundling. Of course, this could be a split test, but Scott and I both can see [...]
Macys Product Pages Promote Customer Review Sweepstakes
by Linda Bustos
30 Dec 2008 at 5:20am
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Are Dollar Discounts the Worst Incentives?
by Linda Bustos
29 Dec 2008 at 4:53am
A couple weeks ago I posted a Frictionary — a collection of design elements that cause resistance with customers on ecommerce sites (and may cause the customer to abandon the sales process). As mentioned in the post, friction exists in the mind of the customer and, while you can’t eliminate friction completely, you can [...]
Bloggers Digest 12/26/08
by Linda Bustos
26 Dec 2008 at 5:31am
If you?re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
Did you woo customers with generous return policies this holiday? Maxim Mironov illustrates how every 1% of sales returned [...]
Happy Holidays from Get Elastic
by Linda Bustos
24 Dec 2008 at 12:17pm
Get Elastic is taking a little holiday and will return on Friday with our regularly scheduled link-love programming.
All the best to you and yours!
Next Free Ecommerce Webinar...
Selecting the Right Ecommerce Software in Six Weeks or Less
When: January 21st, 2009 @ 9am PT/12pm ET
Panelists:
Bill Mirabito, Founder and Principal Analyst, B2C Partners
Jason Billingsley, VP [...]
Walmart Bundles Up for The Holidays
by Linda Bustos
23 Dec 2008 at 5:33am
Why cross-sell when you can bundle?
Product bundles are a great way to increase average order size, deliver a value proposition and even creatively sweeten the deal when MAP (minimum advertised price) regulations apply to a product (offering free or discounted bundled items).
Walmart is promoting value bundles this year on everything from computers to [...]
Where Will MAP Pricing Lead Online Retail?
by Linda Bustos
22 Dec 2008 at 5:36am
The US Supreme Court ruling in Leegin Creative Leather Products Inc. vs. PSKS Inc. (pdf) in June, 2007 made it legal for a manufacturer to set and enforce MAP (Minimum Advertised Price) for resellers of its product, and pull the line or sue retailers who violate.
Correction:The Supreme Court ruling found that minimum pricing [...]
Jason Billingsley Chats About Get Elastic Viral Campaign with the Financial Post
by Linda Bustos
21 Dec 2008 at 5:08pm
Our own VP of Innovation, Jason Billingsley was recently mentioned in the Financial Post in a story about Web techniques that build market buzz.
You’re a small business trying to expand your market reach, but there’s a problem. Your marketing executive (who is also your office manager) is having no success getting people to [...]
Bloggers Digest 12/19/08
by Linda Bustos
19 Dec 2008 at 5:48am
If you?re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
We’ll start our list off with Justin Palmer’s 10 ecommerce startup mistakes retailers make.
Do you get asked questions from C-level [...]
Should You Use Large Images on Category Pages?
by Linda Bustos
18 Dec 2008 at 5:35am
Yesterday we talked about friction in the buying process — elements on your website that cause frustration, confusion or resistance in the mind of your customer.
One area to be careful of is using imagery on your site without testing them. In a live optimization clinic earlier this year titled Optimizing eCommerce Websites, Dr. Flint [...]
Reducing Friction in the Sales Process
by Linda Bustos
17 Dec 2008 at 5:17am
Trucking along in our series on landing page optimization, we’re going to look at friction in the sales process.
According to Marketing Experiments, friction can be defined as psychological resistance to a given element of your sales process that causes aggravation, fatigue or confusion. While impossible to eliminate resistance, your goal is to minimize it [...]
Optimizing Landing Pages to Match Customer Motivation
by Linda Bustos
16 Dec 2008 at 5:49am
Picking up where we left off in the Marketing Experiments Conversion Sequence C = 4m + 3v + 2(i-f) -2a, the last couple posts covered “m” for Motivation discussing optimizing your ecommerce sites for “hunters” on home pages and search and navigation.
Today I want to look at motivation from a different angle. I want [...]
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